Meet the Customer: David Ford of

David Ford got his start in affiliate marketing more than ten years ago. Since then, he’s been successful across many traffic sources and niches. David has also done consulting for companies, created his own products, and coached thousands of affiliates. In 2009 he started the Aff Playbook forum as a… Continued

What To Do When Nobody Adopts The Baby

You did your research. You contacted the customers. You gathered the requirements. You designed it, you built it, you launched it. You celebrated the release. But nobody is using it. It’s been a few days since the launch. Or maybe even a few weeks. Maybe there was a flurry of… Continued

How Staying Roped In Keeps You From Getting Roped Up

One of the more interesting things about the Product Team at RTX Platform is its mobility. While relatively small, the Product Team has its fingers in three totally discreet products simultaneously. Not only that, but each member of the Product Team is working on at least two products at any… Continued

5 Bare Essentials of an Optimized PPC Landing Page

Getting clicks is only half the battle in a successful PPC campaign. If your offer’s landing page isn’t optimized, you’re missing out on potential conversions. You’re paying for each click, so you definitely want to maximize your opportunity for ROI with a compelling (and functioning) landing page. The good news… Continued

Affiliate Tip: Capitalize on Shoppers’ New Year’s Resolutions

With 2014 in full swing, people around the world are focusing on resolutions for the new year. This is a huge opportunity for affiliate marketers to hone in on what consumers want and offer products to help them achieve their goals. Unfortunately, that window of opportunity doesn’t last long. According… Continued

7 Must-Try Keyword Strategies for Winning Campaigns

Building an optimal keyword list is a lot like shopping for the perfect pair of jeans. You can’t expect success right off the bat, but the more you experiment with different varieties, the closer you get to finding the best fit. Maybe you’ll even give that pair of crazy, acid… Continued

5 Easy Ways to Screw Up Your Digital Ad Campaign

Crafting a successful digital advertising campaign is a delicate science. You might know the right things to do, but what about the things you shouldn’t do? Here’s a list of common campaign mistakes to avoid and how to solve them: Don’t be this guy.1. Targeting an Audience That’s too Broad… Continued

Keyword Optimization Dos and Don’ts for Kickass CPC Campaigns

RTX Platform’s CPC and CPV solutions recently got hooked up with recommended keywords, which we pulled from our top-volume keywords across our most popular verticals. With one click, Advertisers can add entire lists by channel, or choose individual keywords to add to their campaign. Handy, right? We’re not gonna sugarcoat… Continued