The art of optimization is a combination of things: one part gut feeling, one part data, and an overall familiarity with how your campaign tends to fluctuate. As an RTX Platform Account Manager, I see firsthand how advertisers struggle to optimize their affiliate marketing campaigns, often times neglecting to optimize… Continued
Do you know the CTR to your LP? Does it have a good CR%? To somebody new to the affiliate space, reading that sentence could be like reading a foreign language. Acronyms, while often helpful, can sometimes lead to confused communication (and a Google search on the sly). That’s why… Continued
A recent study shows that, while brands are now willing to spend more money on original digital video, they remain worried about ROI, quality, and measurement.
Go ahead and put off your Christmas shopping until the last minute. Just don’t procrastinate optimizing your PPC ad campaigns for the holidays any longer or you’ll be kicking yourself for not cashing in earlier. Big spending comes with the territory this time of year, and your digital marketing budget… Continued