At a recent digital advertising conference, Google announced that the Internet giant now gets more search queries from mobile devices than desktops in ten key markets, including the United States and Japan. According to the Wall Street Journal, Google executive Jerry Dischler chose not to identify the other eight countries… Continued
If you aren’t already convinced the mobile ad business is really gaining traction, the stats from Facebook’s first-quarter financial report will make you a believer.
Micro-moments, while at first glance may seem insignificant, are adding up to cause a seismic shift in the way people consume data. The key for advertisers and brands is to be able to differentiate and seize these micro-moments, the moments of “I-want-to-know”.
In their new worldwide ad spending report, eMarketer estimates that mobile ad spend will surpass $100 billion dollars globally in 2016. That means, for the first time ever, the global mobile advertising market will constitute over 50% of all digital ad spending.