Google Derives Most of its Search Traffic from Mobile

At a recent digital advertising conference, Google announced that the Internet giant now gets more search queries from mobile devices than desktops in ten key markets, including the United States and Japan. According to the Wall Street Journal, Google executive Jerry Dischler chose not to identify the other eight countries… Continued

Mobile Ad Spend Will Trump the Digital Market in 2016

In their new worldwide ad spending report, eMarketer estimates that mobile ad spend will surpass $100 billion dollars globally in 2016. That means, for the first time ever, the global mobile advertising market will constitute over 50% of all digital ad spending.