RTX Platform Retires Search. Make Way For…

Big changes are in store for RTX Platform. On April 17th, we’re removing Search as a campaign type to focus on a huge new advertising solution we’ll be unveiling soon! What does this mean for RTX Platform advertisers? Search campaigns will no longer run. Our Account Management team can help… Continued

5 Bare Essentials of an Optimized PPC Landing Page

Getting clicks is only half the battle in a successful PPC campaign. If your offer’s landing page isn’t optimized, you’re missing out on potential conversions. You’re paying for each click, so you definitely want to maximize your opportunity for ROI with a compelling (and functioning) landing page. The good news… Continued

5 Easy Ways to Screw Up Your Digital Ad Campaign

Crafting a successful digital advertising campaign is a delicate science. You might know the right things to do, but what about the things you shouldn’t do? Here’s a list of common campaign mistakes to avoid and how to solve them: Don’t be this guy.1. Targeting an Audience That’s too Broad… Continued

Keyword Optimization Dos and Don’ts for Kickass CPC Campaigns

RTX Platform’s CPC and CPV solutions recently got hooked up with recommended keywords, which we pulled from our top-volume keywords across our most popular verticals. With one click, Advertisers can add entire lists by channel, or choose individual keywords to add to their campaign. Handy, right? We’re not gonna sugarcoat… Continued