Big changes are in store for RTX Platform. On April 17th, we’re removing Search as a campaign type to focus on a huge new advertising solution we’ll be unveiling soon! What does this mean for RTX Platform advertisers? Search campaigns will no longer run. Our Account Management team can help… Continued
Getting clicks is only half the battle in a successful PPC campaign. If your offer’s landing page isn’t optimized, you’re missing out on potential conversions. You’re paying for each click, so you definitely want to maximize your opportunity for ROI with a compelling (and functioning) landing page. The good news… Continued
We’ve all been there: Our campaign is getting views when all of a sudden, traffic plummets and we switch into full-on panic mode, complete with elevated heart rates and sweaty pits. But a drop (or even complete stop) in traffic isn’t always the end of the world, and the quicker… Continued
Crafting a successful digital advertising campaign is a delicate science. You might know the right things to do, but what about the things you shouldn’t do? Here’s a list of common campaign mistakes to avoid and how to solve them: Don’t be this guy.1. Targeting an Audience That’s too Broad… Continued
RTX Platform’s CPC and CPV solutions recently got hooked up with recommended keywords, which we pulled from our top-volume keywords across our most popular verticals. With one click, Advertisers can add entire lists by channel, or choose individual keywords to add to their campaign. Handy, right? We’re not gonna sugarcoat… Continued