Conversion Tracking Explained (Spoiler: It Isn’t Magic.)

One of the first suggestions we give new advertisers is to start tracking conversion data from day one. Without conversion data, there’s no way to know what keywords and creatives are driving users to convert on your promotion, and without those insights, the only way to optimize is by taking… Continued

5 RTX Platform Tools for Killer Campaigns

The RTX Platform is a powerful and user-friendly solution for creating and optimizing a variety of digital advertising campaigns, but even some of our most savvy advertisers sometimes overlook the most valuable tools included with their account. Whether you’re a current RTX Platform advertiser or just looking to weigh your… Continued