Bridging the GAP: Optimization Strategy for Affiliate Marketers

The art of optimization is a combination of things: one part gut feeling, one part data, and an overall familiarity with how your campaign tends to fluctuate. As an RTX Platform Account Manager, I see firsthand how advertisers struggle to optimize their affiliate marketing campaigns, often times neglecting to optimize… Continued

12 Acronyms Affiliate Marketers Need to Know

Do you know the CTR to your LP? Does it have a good CR%? To somebody new to the affiliate space, reading that sentence could be like reading a foreign language. Acronyms, while often helpful, can sometimes lead to confused communication (and a Google search on the sly). That’s why… Continued

Meet the Customer: David Ford of

David Ford got his start in affiliate marketing more than ten years ago. Since then, he’s been successful across many traffic sources and niches. David has also done consulting for companies, created his own products, and coached thousands of affiliates. In 2009 he started the Aff Playbook forum as a… Continued

7 Affiliate Advertisers You Should Be Following

Whether you’re new to affiliate marketing or a seasoned pro, there’s always valuable information out there that can help you optimize for better earnings. If you know where to look and who to follow, you can find all kinds of tips and strategies, case studies that failed or succeeded, trends… Continued

Conversion Tracking Explained (Spoiler: It Isn’t Magic.)

One of the first suggestions we give new advertisers is to start tracking conversion data from day one. Without conversion data, there’s no way to know what keywords and creatives are driving users to convert on your promotion, and without those insights, the only way to optimize is by taking… Continued

PeerFly’s Luke Kling Weighs in on RTX Platform PPV

If you’re in the affiliate marketing space, Luke Kling is probably already on your radar. (And if he isn’t, he should be because this guy knows how to turn a profit.) The well-respected blogger, web developer, and affiliate manager at PeerFly is a big fan of our RTX Platform’s PPV… Continued

MaxBounty Gets Personal With RTX Platform

CPA network MaxBounty reached out to us recently with a few questions about what we do and how we stack up to other digital advertising services. Here’s an excerpt from the Q&A: We take pride in delivering not only the best traffic, but also the best tools and resources. Campaign… Continued

Affiliate Tip: Capitalize on Shoppers’ New Year’s Resolutions

With 2014 in full swing, people around the world are focusing on resolutions for the new year. This is a huge opportunity for affiliate marketers to hone in on what consumers want and offer products to help them achieve their goals. Unfortunately, that window of opportunity doesn’t last long. According… Continued