The art of optimization is a combination of things: one part gut feeling, one part data, and an overall familiarity with how your campaign tends to fluctuate. As an RTX Platform Account Manager, I see firsthand how advertisers struggle to optimize their affiliate marketing campaigns, often times neglecting to optimize… Continued
Do you know the CTR to your LP? Does it have a good CR%? To somebody new to the affiliate space, reading that sentence could be like reading a foreign language. Acronyms, while often helpful, can sometimes lead to confused communication (and a Google search on the sly). That’s why… Continued
Texting is about to make your social life even more awesome; but only if you’ve downloaded Fleksy. You may be familiar with Fleksy as the first third-party keyboard accepted by the iOS platform. Or you may have firsthand experience using the app to step up your GIF-sharing game. In any… Continued
Brands everywhere are enthusiastically double-tapping Instagram’s latest announcement. This is because the picture-sharing social media platform announced on Tuesday that it has opened its advertising API to a select group of marketing partners. Many agree with CEO of Brand Networks Jamie Tedford’s reaction to the announcement: “This is one the… Continued
At a recent digital advertising conference, Google announced that the Internet giant now gets more search queries from mobile devices than desktops in ten key markets, including the United States and Japan. According to the Wall Street Journal, Google executive Jerry Dischler chose not to identify the other eight countries… Continued
It’s the third most commonly spoken language in the world, with 68 countries listing it as their official language. It has an estimated 800 million speakers worldwide, and more than 72 countries have one million+ residents who speak it. It’s the language of the Internet. Can you guess what it… Continued