Platform & Device Targets just got better! Now you can advertise to users on specific types of mobile phones, giving you new opportunities to lift ROI by reaching your exact audience with laser-targeted offers.
An innovative way to behavioral target
You can infer a lot about a person by the phone they use. Specific device models often correlate with different age groups, incomes, and interests, so you can zero-in on your target audience with laser focus.
Discover your most profitable audience
Use the [device_model] macro with your third-party tracker to pinpoint the device models that convert best. Then, target users on those devices and raise your bids to reach more high-converting customers.
Market hyper-targeted offers
Relevancy is essential for driving conversions. For example, you could sell new phones to users with outdated models, or mobile accessories that are compatible with specific device types, then customize your ad to show your product on the phone you’re targeting.
Is there a feature you’d like to see on RTX Platform? Tell us about it! We always consider feedback from our advertisers when we plan future releases. If you’ve got an offer you’d like to promote, we can deliver the traffic you need for big profits. Learn more about RTX Platform, and sign up for a free account.