7 Affiliate Advertisers You Should Be Following

Whether you’re new to affiliate marketing or a seasoned pro, there’s always valuable information out there that can help you optimize for better earnings. If you know where to look and who to follow, you can find all kinds of tips and strategies, case studies that failed or succeeded, trends… Continued

Google Derives Most of its Search Traffic from Mobile

At a recent digital advertising conference, Google announced that the Internet giant now gets more search queries from mobile devices than desktops in ten key markets, including the United States and Japan. According to the Wall Street Journal, Google executive Jerry Dischler chose not to identify the other eight countries… Continued

5 Essential Tips For RTX Platform Newcomers

Hi! I’m Ajmail, Account Manager at RTX Platform, and I put this guide together to help new and existing RTX Platform advertisers become as successful as possible. Read on for my expertise! Know How to Target Keywords and targets match differently depending on the type of campaign you’re running, and… Continued

Digital Video Spend is Up, but is ROI?

A recent study shows that, while brands are now willing to spend more money on original digital video, they remain worried about ROI, quality, and measurement.

Conversion Tracking Explained (Spoiler: It Isn’t Magic.)

One of the first suggestions we give new advertisers is to start tracking conversion data from day one. Without conversion data, there’s no way to know what keywords and creatives are driving users to convert on your promotion, and without those insights, the only way to optimize is by taking… Continued

Mobile Ad Spend Will Trump the Digital Market in 2016

In their new worldwide ad spending report, eMarketer estimates that mobile ad spend will surpass $100 billion dollars globally in 2016. That means, for the first time ever, the global mobile advertising market will constitute over 50% of all digital ad spending.

Introducing Display Advertising on RTX Platform!

We’re excited to announce a brand new way to promote your offers on RTX Platform: CPM Display ads! With Display Advertising on RTX Platform, the opportunities are limitless: Maximize visibility above or below the fold with 728×90 or 300×250 banner ads. Target sites by keyword or domain, and use wildcard… Continued